↗Flagship wellness resort under majority ownership — direct bookings up 38% after repositioning.
01 / 21 · Vertical I — Luxury & Wellness
Project overview +
- OVERVIEW
- Flagship wellness resort under majority ownership — direct bookings up 38% after repositioning.
- ROLE & INVENTORY
- Co-Owner & Director, Management Control · 50+ Keys
- LOCATION, TYPE & DELIVERABLES
- Lipa Noi Beach, Koh Samui — Wellness Resort & Retreat Global brand positioning & identity, End-to-end digital marketing & SEO, OTA optimization & direct-booking funnels
↗Full management & reopening of a 38-key cliffside resort under a 50% profit-share partnership.
02 / 21 · Vertical I — Luxury & Wellness
Project overview +
- OVERVIEW
- Full management & reopening of a 38-key cliffside resort under a 50% profit-share partnership.
- ROLE & INVENTORY
- Full Management Operator & Reopening Director, 50% Profit-Share · 38 Keys (8 Pool Villas, 30 Sea View)
- LOCATION, TYPE & DELIVERABLES
- Chaweng Noi, Koh Samui — 4-Star Luxury Resort Reopening strategy & market re-entry, Full management & P&L oversight, F&B marketing & menu relaunch
↗68–70 room beachfront asset delivering consistently high yield through dynamic pricing.
03 / 21 · Vertical II — Midscale & Budget
Project overview +
- OVERVIEW
- 68–70 room beachfront asset delivering consistently high yield through dynamic pricing.
- ROLE & INVENTORY
- Co-Owner & Director, 50% Ownership · 68–70 Rooms
- LOCATION, TYPE & DELIVERABLES
- Lamai Beach — Beachfront Hotel Revenue management & dynamic pricing, Direct-booking funnel design, OTA channel management & parity control
↗A 60-room hotel in the heart of Fisherman's Village, run as a full commercial operation.
04 / 21 · Vertical II — Midscale & Budget
Project overview +
- OVERVIEW
- A 60-room hotel in the heart of Fisherman’s Village, run as a full commercial operation.
- ROLE & INVENTORY
- Co-Owner & Director, Management Control · 60 Rooms
- LOCATION, TYPE & DELIVERABLES
- Fisherman’s Village — Hotel Brand positioning & identity refresh, Digital marketing & local SEO, Direct-booking funnel
↗A 70-key hostel and budget hotel anchoring the Chill Inn brand in Samui's surf community.
05 / 21 · Vertical II — Midscale & Budget
Project overview +
- OVERVIEW
- A 70-key hostel and budget hotel anchoring the Chill Inn brand in Samui’s surf community.
- ROLE & INVENTORY
- Co-Owner, Director, Management Control · 70 Keys
- LOCATION, TYPE & DELIVERABLES
- Choeng Mon — Hostel & Budget Hotel Hostel & budget positioning, Café F&B operations, Digital content & community
↗A hybrid hostel, café and workspace built around the long-stay digital nomad.
06 / 21 · Vertical II — Midscale & Budget
Project overview +
- OVERVIEW
- A hybrid hostel, café and workspace built around the long-stay digital nomad.
- ROLE & INVENTORY
- Co-Owner, Director, Management Control · 50 Bed Keys + 30 Private Keys
- LOCATION, TYPE & DELIVERABLES
- Lamai — Hostel, Café & Private Rooms Hybrid bed & workspace model, Café revenue line design, Long-stay & nomad acquisition
↗The Chill Inn system takes the mainland — the same playbook, executed for an urban market.
07 / 21 · Vertical II — Midscale & Budget
Project overview +
- OVERVIEW
- The Chill Inn system takes the mainland — the same playbook, executed for an urban market.
- ROLE & INVENTORY
- Co-Owner, Director, Management Control · 50 Bed Keys + 30 Private Keys
- LOCATION, TYPE & DELIVERABLES
- Bangkok — Hostel, Café & Private Rooms Market expansion execution, Urban hospitality positioning, Café & bed revenue design
↗A 17-key budget hotel on Chaweng — the same operational discipline at boutique scale.
08 / 21 · Vertical II — Midscale & Budget
Project overview +
- OVERVIEW
- A 17-key budget hotel on Chaweng — the same operational discipline at boutique scale.
- ROLE & INVENTORY
- Co-Owner, Director, Management Control · 17 Keys
- LOCATION, TYPE & DELIVERABLES
- Chaweng — Budget Hotel Boutique inventory strategy, Direct-booking funnel, Seasonal pricing model
↗A 56-room university-connected project delivered under a management contract covering operations and marketing.
09 / 21 · Vertical II — Midscale & Budget
Project overview +
- OVERVIEW
- A 56-room university-connected project delivered under a management contract covering operations and marketing.
- ROLE & INVENTORY
- Operations & Marketing, Management Contract · 56 Rooms
- LOCATION, TYPE & DELIVERABLES
- Chaweng — University-Connected Project Management contract delivery, Young-demographic positioning, Marketing & enrollment campaigns
↗Koh Samui's central lifestyle destination — the footfall engine for Pixel, Piko Piko and Pier Village.
10 / 21 · Vertical III — Lifestyle, Tourism & Entertainment
Project overview +
- OVERVIEW
- Koh Samui’s central lifestyle destination — the footfall engine for Pixel, Piko Piko and Pier Village.
- ROLE & INVENTORY
- Strategic Involvement & Controlled Ownership · Central lifestyle destination driving local & tourist footfall
- LOCATION, TYPE & DELIVERABLES
- Koh Samui — Lifestyle Destination Mall Master destination marketing, Tenant activation program, Event calendar & production
↗The premier entertainment venue inside Haven Samui — bowling, arcade gaming and a bar.
11 / 21 · Vertical III — Lifestyle, Tourism & Entertainment
Project overview +
- OVERVIEW
- The premier entertainment venue inside Haven Samui — bowling, arcade gaming and a bar.
- ROLE & INVENTORY
- Founder / Operator (Controlled) · Bowling, arcade gaming & bar
- LOCATION, TYPE & DELIVERABLES
- Haven Samui — Premier Entertainment Venue Entertainment venue strategy, Launch & retention campaigns, Bar revenue & F&B operations
↗A Japanese restaurant and bar serving Haven's footfall with an authentic izakaya concept.
12 / 21 · Vertical III — Lifestyle, Tourism & Entertainment
Project overview +
- OVERVIEW
- A Japanese restaurant and bar serving Haven’s footfall with an authentic izakaya concept.
- ROLE & INVENTORY
- Founder / Operator (Controlled) · Serving the Haven Samui footfall
- LOCATION, TYPE & DELIVERABLES
- Haven Samui — Japanese Restaurant & Bar Restaurant concept & menu engineering, F&B operations management, Event & activation marketing
↗A tourist market and cultural hub where retail, craft and island culture drive dwell time.
13 / 21 · Vertical III — Lifestyle, Tourism & Entertainment
Project overview +
- OVERVIEW
- A tourist market and cultural hub where retail, craft and island culture drive dwell time.
- ROLE & INVENTORY
- Founder / Operator (Controlled) · Retail + local cultural engagement
- LOCATION, TYPE & DELIVERABLES
- Haven Samui — Tourist Market & Cultural Hub Market concept & design, Tenant & maker curation, Cultural programming
↗Fishing-tourism with on-site accommodation — the island's other side, monetized.
14 / 21 · Vertical III — Lifestyle, Tourism & Entertainment
Project overview +
- OVERVIEW
- Fishing-tourism with on-site accommodation — the island’s other side, monetized.
- ROLE & INVENTORY
- Co-Founder / Operations Director (Partnership) · Hybrid activity inventory + on-site accommodation
- LOCATION, TYPE & DELIVERABLES
- Koh Samui — Fishing Tourism & Accommodation Activity-tourism positioning, Charter & experience booking, Accommodation management
↗A beachfront hospitality project built around small, intimate, escape-first inventory.
15 / 21 · Vertical III — Lifestyle, Tourism & Entertainment
Project overview +
- OVERVIEW
- A beachfront hospitality project built around small, intimate, escape-first inventory.
- ROLE & INVENTORY
- Founder (Controlled) · Targeted coastal tourism development
- LOCATION, TYPE & DELIVERABLES
- Koh Samui — Beachfront Hospitality Project Coastal development strategy, Escape-led brand positioning, Experience design & curation
↗The next step in expanding the regional portfolio footprint across the Gulf Islands.
16 / 21 · Vertical III — Lifestyle, Tourism & Entertainment
Project overview +
- OVERVIEW
- The next step in expanding the regional portfolio footprint across the Gulf Islands.
- ROLE & INVENTORY
- Founder (Controlled) · Expanding the regional portfolio footprint
- LOCATION, TYPE & DELIVERABLES
- Koh Samui — Hospitality Project Portfolio expansion strategy, Brand & concept development, Opening campaign design
↗A travel booking ecosystem that captures direct bookings and cuts the commission leak on every room sold.
17 / 21 · Vertical IV — Digital Distribution & B2B Services
Project overview +
- OVERVIEW
- A travel booking ecosystem that captures direct bookings and cuts the commission leak on every room sold.
- ROLE & INVENTORY
- Founder / Controlled Ownership · Travel booking ecosystem capturing direct bookings & reducing third-party commissions
- LOCATION, TYPE & DELIVERABLES
- Digital — OTA Platform — Digital Distribution Booking platform strategy, Direct-booking conversion design, Commission-leakage analytics
↗A digital nomad hub and café that turns short-term guests into long-term residents.
18 / 21 · Vertical IV — Digital Distribution & B2B Services
Project overview +
- OVERVIEW
- A digital nomad hub and café that turns short-term guests into long-term residents.
- ROLE & INVENTORY
- Founder / Controlled Ownership · Synergized with Chill Inn brands
- LOCATION, TYPE & DELIVERABLES
- Koh Samui — Digital Nomad Hub & Café Nomad-hub concept & design, Café revenue integration, Community programming
↗A pure-service B2B engagement — campaigns, creative, web and performance reporting on Chaweng's beachfront.
19 / 21 · Vertical IV — Digital Distribution & B2B Services
Project overview +
- OVERVIEW
- A pure-service B2B engagement — campaigns, creative, web and performance reporting on Chaweng’s beachfront.
- ROLE & INVENTORY
- Pure Service Contract · Marketing, advertising campaigns & website management
- LOCATION, TYPE & DELIVERABLES
- Chaweng — B2B Client — Hospitality Full-service digital marketing, Campaign design & execution, Website management & CRO
↗Story-led marketing and conversion for an ethical-tourism destination in Koh Samui.
20 / 21 · Vertical IV — Digital Distribution & B2B Services
Project overview +
- OVERVIEW
- Story-led marketing and conversion for an ethical-tourism destination in Koh Samui.
- ROLE & INVENTORY
- Pure Service Contract · Marketing, digital advertising & website management
- LOCATION, TYPE & DELIVERABLES
- Koh Samui — B2B Client — Ethical Tourism Ethical-tourism positioning, Story-led content production, Digital advertising & targeting
↗The full digital front end for a pair of specialized wellness properties — targeting to direct-booking conversion.
21 / 21 · Vertical IV — Digital Distribution & B2B Services
Project overview +
- OVERVIEW
- The full digital front end for a pair of specialized wellness properties — targeting to direct-booking conversion.
- ROLE & INVENTORY
- Pure Service Contract · Marketing, advertising & website management
- LOCATION, TYPE & DELIVERABLES
- Koh Samui — B2B Client — Specialized Wellness Wellness audience targeting, Offer & package marketing, Website management & CRO
