68–70 room beachfront asset delivering consistently high yield through dynamic pricing.
03 / 21 · Brand & Operational Overview
The Hive Hotel Samui is a 68–70 room beachfront asset on Lamai Beach. Co-owned and directed by The Digit at 50%, the hotel delivers consistently high yield through dynamic pricing, direct-booking funnels and seasonal campaign design.
Rather than treating yield as a back-office function, The Digit runs revenue management as a first-class discipline here — forecasting demand across high and low season, tuning OTA channels, and pushing qualified travelers to book direct.
What The Digit Delivers
Portfolio Vertical
Vertical II — Midscale & BudgetOur Approach
Unlike traditional marketing retainers that stop at ad clicks, The Digit connects brand positioning, digital distribution, revenue management, and on-ground guest experience into one operating loop. Every campaign and operational standard deployed at The Hive Hotel Samui is measured against real occupancy, direct-booking share, guest satisfaction, and bottom-line P&L performance.
Key Capabilities Deployed
Partner Perspectives
“Before The Digit, we were paying three different freelancers and still losing 22% of our revenue to OTAs. Within one season they rebuilt our website, took over our pricing and channels, and grew our direct bookings by 38%.”
Koh Samui
“They don’t talk like an agency — they talk like hoteliers who understand P&L, staffing headaches, and low-season cash flow. Having one team handle our marketing, recruitment, and revenue strategy changed everything.”
Beachfront Hotel, Lamai
“From launching our venue concept to shooting the content, running the ads, and training the front-of-house team — The Digit built the entire commercial engine.”
Chaweng
Continue Exploring
A 60-room hotel in the heart of Fisherman's Village, run as a full commercial operation.
04 / 21 · Vertical II — Midscale & Budget
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Whether you’re launching a new venue, rebranding an existing property, or seeking full management oversight, we’re ready to help you succeed in the Gulf Islands market.
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